NORWEGIAN OUTDOOR FOOD & EQUIPMENT
Oat Biscuits · Crunchy Muesli · Hot Chocolate · Outdoor Merchandise
Explore the collection ↓You can be PAA TUR for both work and pleasure—whether in the city or the countryside, as long as you’re on the move. This can involve traveling on foot or using various means of transportation, such as a car, plane, boat, or bicycle. In Norway, we have a single phrase that captures this experience: PAA TUR.
Our Amundsen PAA TUR biscuits are high on whole grain oat. Long lasting energy. Low on sugar.
Roald Amundsen always brought oat biscuits like ours with him on his expeditions.
OUTDOOR FOOD
Practical outdoor snacks for everyday journeys, built around taste, energy and convenience.
BREAKFAST & ENERGY
Crunchy muesli concepts for active routines, breakfast occasions and Nordic-inspired retail storytelling.